Updating An Opt-In Panel To A Global Modern Insights Mobile App

The Background

The client operates a large opt-in research panel used to support surveys and insights programs across industries and regions. While the panel had been successful historically, its web-only experience increasingly constrained growth and user engagement.

Participation was shifting toward mobile, but the platform lacked:

• Native mobile experiences
• Advanced targeting and segmentation
• Strong fraud detection mechanisms
• Modern ad networks and monitoring
• Scalable release and testing processes

This created an opportunity to rethink how panelists interacted with the platform while preserving the integrity of research data.

What We Did

We assembled and integrated a diversified engineering team into the client’s development organization to support the transition and ongoing delivery.

In a short period of time, the team delivered:

• Native mobile applications (iOS and Android)
  Translated the panel from a web-based platform into fully native mobile applications, improving accessibility, performance, user experience, and completion rates.
• Enhanced user targeting
  Improved targeting accuracy through preference-based push notifications, enabling more relevant survey invitations and better engagement.
• Fraud detection and process integrity
  Implemented robust fraud detection systems to protect data quality and maintain trust in research outcomes.
• Analytics and attribution tracking
  Integrated analytics to track campaign sources and user behavior through platforms such as Meta and Google Ads.
• Instrumentation and monitoring
  Added analytics, instrumentation, and monitoring tools to identify issues early and support continuous improvement.
• Behavior-driven development (BDD)
  Adopted behavior-driven development practices to deliver new features on a biweekly cadence while incorporating stakeholder feedback.
• Automated and manual testing
  Introduced unit testing and automated testing pipelines to ensure business logic integrity and platform stability.
• Continuous integration and delivery (CI/CD)
  Integrated automated testing into the release pipeline and implemented continuous delivery workflows, including automated app builds and store submissions for iOS and Android.

These deliveries enabled faster iteration, higher quality releases, and more reliable operations across the platform.

The Impact

The mobile platform delivered tangible improvements across engagement, retention, and reliability:

• +140% increase in new app installs
• 12% decrease in monthly average user loss rate
• 99% crash-free rate, improving overall platform stability

The new mobile experience also supported the client’s expansion into 13 new markets, extending the reach of the research panel while maintaining data quality and operational control.